Dresta is a branding and UI/UX project for an AI-powered wardrobe assistant that streamlines outfit planning — addressing styling fatigue and fashion overconsumption for urban professionals.
Problem Statement
• Urban professionals face styling decision fatigue
• Wardrobe underutilized, leading to overbuying
• Lack of focused and efficitent styling support
Design Objectives
Develop an AI-powered styling application that enhances wardrobe efficiency, encourages intentional styling, minimizes decision fatigue, and establishes a cohesive brand identity through a user-centered experience.
Project Scope
• Market research & competitive analysis
• Logo & visual system design
• UX research
• Information architecture & user flow development
• User testing & High-fidelity UI design
• Marketing asset
