Hi, I'm Elle!
I'm a designer based in Toronto, driven by clarity, solution-focused thinking, rational processes, and balanced visuals.
What do I do?
I specialize in branding, advertising, and publications for brands and organizations. I recently completed a Master’s degree in Interdisciplinary Art, Media, and Design at OCAD University, where my focus was on graphic design and interactive media. Prior to this, I earned a BFA in Fashion Design in New York City, gaining design experience at both a designer brand and an independent design studio. I also ran my own fashion e-commerce studio.
How did I get here?
My earlier career in fashion design equipped me with a business-grounded design perspective, shaped by experience in market research, brand positioning, product awareness, and customer experience. I place a strong emphasis on product and brand voice in my design process. Running my own e-commerce studio further strengthened my understanding of how design drives strategy and connects with audiences. My goal is to bring products and services to the right audience through strategic visual communication that works.
How do I work?
Clarity first—through a solution-driven and rational approach to design. I anchor decisions in market research, brand and product understanding, and customer experience, coordinating across teams and timelines to deliver outcome-driven visuals.
Connect with me!
I’m eager to take on projects and opportunities where I can grow as a designer and create work that matters. Please feel free to reach out!
Email: elleli.dsgn@gmail.com